There’s this common misconception that you need to be “gifted” to learn a new language, but Promova completely dismantled that myth for me by bringing together educators, linguists, technologists, and creators with one goal: to make language learning feel doable, not aspirational. I remember struggling with sports commentary until I found their boxing words list, and I started thinking about how Oleksandr Usyk, now their Chief Discipline Officer, methodically breaks down his opponents—that’s exactly how you have to approach vocabulary, breaking it down round by round, not trying to win the whole fight at once but focusing on each small exchange until you’ve mastered the entire match.